Grizzly Brand Building

Brand Identity System Development

This project centered on formalizing and expanding Grizzly Construction’s brand identity into a structured, professional guidelines document. While the company already had its core visual assets—such as its logo and primary typefaces—the goal was to refine, organize, and expand upon these elements to establish a comprehensive brand system that reflects Grizzly’s core values and professional standards.

The result was a unified brand guidelines packet and brand board that elevated consistency, clarified communication, and aligned the visual identity with the company’s evolving vision.

Overview:

Brand Strategy · Visual System Development · Typography & Color System Design

Layout Design · Art Direction · Research & Documentation

Role:

Information Compilation: Began by gathering all existing brand materials and information from company leadership and online sources. Organized and synthesized this content into a clear, structured format suitable for formal brand documentation.
Guidelines Development: Built out the packet with key sections to define Grizzly’s identity and maintain consistency across all visual and written communication. Added the following new pages:
- About Our Company — outlining the mission and vision statements.
- Brand Voice & Tone — establishing a clear, professional yet approachable communication style.
- Imagery Style & Expectations — setting the visual tone for photography and graphic use.
- Logo Guidelines — including spacing, sizing, variation, and misuse instructions.
- Color System Expansion — created a new secondary accent palette to complement the neutral grayscale primary palette.
- Typography System Update — introduced a serif font to pair with existing sans-serif typefaces, reinforcing a refined, modern aesthetic; also added a list of universal backup fonts for accessibility across platforms.
- Legal & Contact Information — provided clear brand usage rights and internal contact references.
Brand Board Creation: Summarized the key elements of the guidelines onto a single-page Brand Board, including the color palette, font systems, brand voice, and logo variations for quick visual reference.

Process:

A cohesive and professionally formatted Brand Guidelines Packet and Brand Board that serve as the foundation of Grizzly Construction’s visual and verbal identity. The completed system ensures brand consistency across all communication platforms and provides a clear roadmap for internal and external design implementation.

Outcome:

Formalized Grizzly Construction’s brand into a usable and scalable system.
Strengthened visual and verbal alignment across departments and materials.
Enhanced the brand’s perception of professionalism and organization within the construction industry.

Result:

Brand Strategy
Visual System Development
Typography & Color System Design
Layout Design
Art Direction
Research & Documentation